Phuket.

I'm not one to rely on cheap throwaway gags in my blog and neither do I commend such behaviour in advertising but couldn't avoid posting this.

Stinking of desperation but quite understandable in these hard times, budget carrier Air Asia are not pulling any punches by employing this long running joke among ignorant British package tourists to Thailand as a headline. I guess in a bid to ensure that they're not the next XL, Air Asia probably just thought well, er, Phuket.

Communal billboards.

Key to the new rules of marketing, we are told, is the process of having dynamic 2-way conversations with participants. Advertisers are propelling their brands into the future with blogs and podcasts specifically geared to a niche market – though there is evidence that more traditional media needn't be left out of the new equation. This billboard in Notting Hill shows not only how BMI been have involuntarily engaged in this new practice, but the potential for dialogues to take place in offline communities, too.