insights, ironies and idiosyncrasies in communication and design

from the wide, wide world and the world wide web

Saturday, 30 January 2010

Not taking stick anymore.

Fulfilling the societal potential Brand Republic's Rory Sutherland talks of while rejecting the weapons of Naomi Klein's noughties activism – propaganda, protests, lawsuits and boycotts – in favour of coaxing reform of vendor behaviour positively with financial reward and improved reputation, Carrotmob are re-enforcing the most basic rule of the market: that the market holds the force.

The collective support of outlets that apply previously agreed-upon changes to social and environmental working practices and procedures is achieved through none other than the materialist's favourite pastime – shopping.

At a supermarket aisle near you soon.

Thursday, 21 January 2010

All we need.

I have a vile contempt for the use of emoticons and other such faddy pseudo-punctuation, but this, the SarcMark, for sarcasm – the first serious addition to the Arboretus Punctuationitis – there is a need for. Really.