Key to the new rules of marketing, we are told, is the process of having dynamic 2-way conversations with participants. Advertisers are propelling their brands into the future with blogs and podcasts specifically geared to a niche market – though there is evidence that more traditional media needn't be left out of the new equation. This billboard in Notting Hill shows not only how BMI been have involuntarily engaged in this new practice, but the potential for dialogues to take place in offline communities, too.
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