insights, ironies and idiosyncrasies in communication and design

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Saturday 13 September 2008

Phuket.



I'm not one to rely on cheap throwaway gags in my blog and neither do I commend such behaviour in advertising but couldn't avoid posting this.

Stinking of desperation but quite understandable in these hard times, budget carrier Air Asia are not pulling any punches by employing this long running joke among ignorant British package tourists to Thailand as a headline. I guess in a bid to ensure that they're not the next XL, Air Asia probably just thought well, er, Phuket.

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