insights, ironies and idiosyncrasies in communication and design

from the wide, wide world and the world wide web

Saturday, 13 September 2008


I'm not one to rely on cheap throwaway gags in my blog and neither do I commend such behaviour in advertising but couldn't avoid posting this.

Stinking of desperation but quite understandable in these hard times, budget carrier Air Asia are not pulling any punches by employing this long running joke among ignorant British package tourists to Thailand as a headline. I guess in a bid to ensure that they're not the next XL, Air Asia probably just thought well, er, Phuket.

No comments: