insights, ironies and idiosyncrasies in communication and design

from the wide, wide world and the world wide web

Thursday, 29 May 2008

Fabricated housing.

It was once that the primary function of construction site boarding was for keeping stray bricks away from passing pedestrians and cars (and in some cases perhaps even keeping shoddy site safety standards and dubious workmanship away from prying eyes) but all that has long changed.

In an effort to take advantage of every inch of media space available for brand communications clients have turned to their own real estate. A line of copy or an artist's impression of what condo or shopping centre would spring up is typically the kind of thing to adorn such boards, though in Beijing one or two projects just recently have taken their brand promise to fantastical extremes – offering ancient Oriental architecture of a bygone era, acres of natural woodland and what looks like a lovely English country lane. And so popular is some of the new landscaping, one or two have even become photo opportunities themselves (as the last of the quartet of the images above shows).


bettysonly said...

In my city we are supposed to cover up eye soars from the community. Especially, junk yards, trash, things of tha nature. It is neat to learn about different cultures and to see how things are done differently from where I am from. I really like your photos and what you have to say about the things you have seen.

Betty's Only

Rupert James said...

Thanks for your comments, Betty.

I can think of one rather large example of that type of cover up in Asia fairly recently. During the 2003 APEC forum a 360-metre long banner, brainchild of the then Governor (now Prime Minister) Samak, was used to cover up a whole slum neighbourhood:

This type of 'band aid' solution just goes to demonstrate that face (and not substance) is still everything in Asia.