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Saturday, 31 May 2008

That'll be the Deawoo.

Better known for its rickshaws and bicycles, the rampant tiger economy of Hanoi also now boasts fleets of flash compact taxis – though the taxi rank on Hai Ba Trung that we saw just turned out to be a row of kit cars with poorly aligned, misspelt Daewoo logos. Perhaps it's an intentional move to raise the profile of the service (evading copyright laws by altering the spelling) rather than a simple failure to grapple with the Korean transliteration, but either way the glistening logos in the midday heat underscored a shortcoming of some sort rather than adding dazzle as the move was more than likely designed to achieve. 

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