End to a Bushy tale.

Positioning is everything – as this cheeky ad for hair removal professionals Veet testifies in the Sydney Daily Telegraph.

Respect to Euro RSCG Sydney.

Via The Inspiration Room.

Obamarama.

Bang Gang perfectly visualize the teutonic political shift I was getting at in my last post.

Change.

Ad Age's Pete Snyder provides a comprehensive analysis of Barack Obama's exploitation of time shifting and consumer control, but for some unexplained reason chooses to ignore the brutal simplicity and single-mindedness of the brand strategy behind the election win.

Both far and deeply-reaching, the relevance, consistency, resonance and sheer power of the positioning statement, 'change', is quite remarkable. And when you consider the accompanying visual imagery – a seismic reversal of a colour (white) that has been predominant since the inauguration of George Washington in 1789 – you have a real milestone in marketing, as well as political, history.