insights, ironies and idiosyncrasies in communication and design

from the wide, wide world and the world wide web

Tuesday, 23 March 2010

Nestlé crunch.

Writing big cheques for social media gurus to hook up your Twitter to your Facebook and your blogfeed to your RSS Reader might be both unnecessary and foolish, but equally running headlong DIY into the online world too can be dangerous – that is particularly so if your brand is super-unscrupulous and you lack basic manners, like Nestle.

Having 92, 242 fans on your Facebook Fan Page is not always a good thing. In short: epic social media fail.

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