insights, ironies and idiosyncrasies in communication and design

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Tuesday, 13 October 2009

A nice change.

It's easy to knock True as a brand for their unfocussed and frivolous product line extensions and general air of unwarranted hype – but for showcasing relevant, utile and engaging design such as this one has to tip one's hat.

Easily mistaken as an architectural leftover or structural orphan, Thai architect Duangrit Bunnag's Magic Mirror, housed on the third floor of True's Siam Square boutique store, is a cleverly understated piece of function-led design that ensures you never have leave the fitting room to show off what you're trying on. The electrical current that charges the crystaline film that renders the walls opaque (for while you're getting changed) is disengaged when the door is pulled ajar, allowing the glass to return to its transparent state when you're ready to parade whatever you've picked up from off the rail.

The really nice change though is the appearance of such a truly genuine triumph of design in a site of such popular appeal.

Photography by Asit Prueangwet.

Modeled by Kwan & Gift.

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