Sick subvertisement.

This abducted Millennium billboard further illustrates a growing trend in participant-friendly brand communications. Good to see the approach thriving in offline as well as digital communities.

Via Mucking About.

Bus(h) stop.

Like most buses, one could argue this post is too late to get us where we want to go. 

(We'll be there soon – in a matter of days.)

Via Funmint.

Shell sure.

It appears that HSBC haven't totally cornered the market in tailored localization. 

As this gas station pump sticker in Vientiane, Laos testifies, Shell seem to be reworking their long-running slogan – albeit organically, from the bottom up, in the most far flung of places, in order to conquer the world one language* at a time. 

* 'Shell Sure' is a direct transliteration of the most natural, colloquial rendering of the slogan in Laos (and Thai) both in terms of diction and syntax.