insights, ironies and idiosyncrasies in communication and design

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Sunday, 12 October 2008

Shell sure.

It appears that HSBC haven't totally cornered the market in tailored localization. 

As this gas station pump sticker in Vientiane, Laos testifies, Shell seem to be reworking their long-running slogan – albeit organically, from the bottom up, in the most far flung of places, in order to conquer the world one language* at a time. 

* 'Shell Sure' is a direct transliteration of the most natural, colloquial rendering of the slogan in Laos (and Thai) both in terms of diction and syntax.

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