It appears that HSBC haven't totally cornered the market in tailored localization.
As this gas station pump sticker in Vientiane, Laos testifies, Shell seem to be reworking their long-running slogan – albeit organically, from the bottom up, in the most far flung of places, in order to conquer the world one language* at a time.
* 'Shell Sure' is a direct transliteration of the most natural, colloquial rendering of the slogan in Laos (and Thai) both in terms of diction and syntax.
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