If you want an example of what this might look like, check out one of the more controversial posts on splendid UK ad blog Scamp.
insights, ironies and idiosyncrasies in communication and design
from the wide, wide world and the world wide web
Saturday, 27 September 2008
Lost in translation.
Saturday, 13 September 2008
Phuket.
I'm not one to rely on cheap throwaway gags in my blog and neither do I commend such behaviour in advertising but couldn't avoid posting this.
Stinking of desperation but quite understandable in these hard times, budget carrier Air Asia are not pulling any punches by employing this long running joke among ignorant British package tourists to Thailand as a headline. I guess in a bid to ensure that they're not the next XL, Air Asia probably just thought well, er, Phuket.
Wednesday, 10 September 2008
The writing's on the floor.
Sick perhaps of his/her opinions constantly falling on deaf ears, this Bangkok voice has reverted to venting on the sidewalk – directly.
Decipherable but structurally very muddled according to my translator, it is clear that the piece is (a) emotionally charged and (b) covers the themes of money (including calculations) and disease and the hope for an elixir of some kind.
I just wonder how long it'll be before he or she is snapped up by Chivas or Ballantines to scribble all over town?
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