The white sheep of the family.

While Unilever try to wriggle out of accusations that the images from the Dove brand's Real Beauty campaign were Photoshopped they can't claim such innocence (or feign such positioning) where Ponds is concerned – not in Southeast Asia anyway.

As the only billboard in this sleepy Laotion town of Pakse testifies, Ponds continue to promise bright white skin – the face of the model precisely the colour of the bleachy white billboard itself – and nothing like that of any of the girls I met east of the Mekhong.