After the recent furore concerning Middle Eastern/Asian scam work, (covered here by Anibus, here by Scamp and here by the Opinionated Sod) it's great to see some work from the region with real bite produced for a client that actually belongs to an agency.
And not only does this work tie in nicely with our penchant for pink/brown art direction, our continuing Easter chocolate theme and at least one other post featuring work involving teeth, it's also another, er, shining example of boundary-smashing stuff for Colgate.
If this runs, then really hats off to Y&R – for turning you back on interruptive/distractive advertising, putting creative before media buying and for taking on the logistical feat of embedding a piece of communication within the product of another brand. It was worth every gram of fat you put on chewing through however many Haagen-Dazs or Hershey's you did to get to the idea.
Via the consistently enlightening Angus Whines.
