insights, ironies and idiosyncrasies in communication and design

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Thursday, 7 July 2011

The right tone dialed.

Rather than the usual publicity tour or even the more progressive book trailer, to launch her new collection poet Heather Christle, at set times every day throughout the first half of July, will read a poem to anyone who calls her.

Turning her back on online verse via digital social media platforms for a communication channel far more personal, Christle has decided to opt for what she herself describes as the "...intimate distance a telephone creates." How fitting.

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