Although demonstrating Tippex's product benefit with bleeding-edge freshness, (by combining playing with its media environment in a way only previously seen with the Cyberbullying Cry of the Dolphins spot and offering up the kind of open-ended narrative options that are usually the preserve of Choose Your Own Adventure lit,) A Hunter Shoots a Bear is sadly seriously blighted by the one necessity of all great dramatic storytelling – solid, natural acting. The hammy, over-wrought voiceovers we get seriously and frustratingly undermine what is otherwise brilliant piece of work.
insights, ironies and idiosyncrasies in communication and design
from the wide, wide world and the world wide web
Friday, 26 November 2010
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