insights, ironies and idiosyncrasies in communication and design

from the wide, wide world and the world wide web

Friday, 26 November 2010

Bare necessities.

Although demonstrating Tippex's product benefit with bleeding-edge freshness, (by combining playing with its media environment in a way only previously seen with the Cyberbullying Cry of the Dolphins spot and offering up the kind of open-ended narrative options that are usually the preserve of Choose Your Own Adventure lit,) A Hunter Shoots a Bear is sadly seriously blighted by the one necessity of all great dramatic storytelling – solid, natural acting. The hammy, over-wrought voiceovers we get seriously and frustratingly undermine what is otherwise brilliant piece of work.

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