insights, ironies and idiosyncrasies in communication and design

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Thursday, 10 June 2010

Landing the ego.

Gone are the days when sending a pizza to a hiring ECD is enough to grab his/her attention, in the Tweenies you have to make yourself heard digitally with something truly bleeding edge – like the kind of stunt writer/director Alec Brownstein pulled off. By playing to the egos of Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone, Alec got both a job at Y&R New York and won two pencils and a Clio while he was at it. By simply purchasing Google Ad Words for the creative directors' names, which costs him $6 in total, he communicated his talent to them directly in the one place he knew to find them online – Googling themselves.

Via ID3.

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