insights, ironies and idiosyncrasies in communication and design

from the wide, wide world and the world wide web

Monday, 29 June 2009


Working freelance or as part of a small creative collective or even boutique agency puts you at the mercy of larger corporations, with their in-demand demeanor, unflinching, hard-faced approach to negotiating, archaic, bureaucratic finance departments and sluggish payment processes.

Bullied exasperatingly so by bigger corporate fish, one is left wondering how ludicrous this vendor-client power play would seem if translated to other sectors – and that's just the thought that motivated this Scofield Editorial film.

And while this does leave you wondering how many of the production crew worked on the job for nothing, it is spot on, nonetheless, and therefore a great use of their free time – really.

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