insights, ironies and idiosyncrasies in communication and design

from the wide, wide world and the world wide web

Monday, 10 August 2009

Far from child's play.

Another campaign for the much-scammed Land Rover brand, but nothing complicated or tenuous, just super-efficient, clear-as-day dramatization of the thought – truly powerful as a piece of communication as the execution is so startlingly close to the insight.

All in all, deadly simple – but far from easy to pull off.

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