insights, ironies and idiosyncrasies in communication and design

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Sunday, 5 April 2009

An untimely departure.

Just as the wise are beginning to accept a need for a full-on toxic flush and just as the rest of us are finding frugality in fending off the temptation to shop, this shamelessly evil monster of a campaign enters into the arena. Never before have I reviled such a piece of marketing. Puma's Hello seemed a bit limp conceptually but was generally fairly harmless, but this beast is both bereft of ideas and guilty of pure and wanton voracity; evil also for its sheer size, garish design and unrivaled ubiquity.

In a world where only the fittest brands will survive, success will ultimately come from participatory, consumer-centred, non-disruptive communications with utility and bite – but in the meantime corporations are preying on the weaknesses of the consumer, seeing them more as a victim than a citizen. One could argue that there's never been a more vital need for money and therefore Visa are offering a valid service, but really in this climate such giants ought to be demonstrating tough love and offering to slash your debt, not wildly offering to increase it. The financial success of any credit operator rides on their ability to get their clients to borrow and get into the red. Their strategy is fundamentally of getting you to lose money. They call it 'money management', but however it's phrased it's tantamount to an increase in credit and therefore an increase in debt. However you look at this stuff, it's untimely and evil.

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