insights, ironies and idiosyncrasies in communication and design

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Monday, 23 March 2009

Low-cost living.

video

I owe McDonald's some lovin' after pointing you to this corporate intervention and this sick subvertisement.

This very witty and laid back spot – shot by maverick LA-based director Jayson Moyer (one half of Thunderbird, the team behind Little Joy's Unattainable) – isn't McDonald's most recent TV work but quite perhaps their most portentous as every sector of every industry (including low-cost tanning) is really now beginning to feel the pinch.

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