If advertisers will insist on blindly branding on all matter of surfaces in the public realm they should at least make an effort to keep up regular host maintenance – for the sake of their brand as well as the host. This bench outside the train station in the Vietnamese town of Da Nang really doesn't offer much support for a multivitamins product with a USP that is all about get up and go.
insights, ironies and idiosyncrasies in communication and design
from the wide, wide world and the world wide web
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