insights, ironies and idiosyncrasies in communication and design

from the wide, wide world and the world wide web

Saturday, 31 May 2008

Poor benchmark.

If advertisers will insist on blindly branding on all matter of surfaces in the public realm they should at least make an effort to keep up regular host maintenance – for the sake of their brand as well as the host. This bench outside the train station in the Vietnamese town of Da Nang really doesn't offer much support for a multivitamins product with a USP that is all about get up and go. 

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