insights, ironies and idiosyncrasies in communication and design

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Showing posts with label guerilla advertising. Show all posts
Showing posts with label guerilla advertising. Show all posts

Saturday, 7 June 2008

Money for nothing?


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So immune are we to scams and marketing schemes with catches, we'd turn down the chance for a free handout of hard cash it seems, according to a post on the A-list blog boingboing.net

If only 28 of the 1800 people took up the offer as reported (a measly 1.6%), then it only cost Money Supermarket (the organisation behind the sandwich board) 140 quid (275 USD) to fund this guerilla stunt – a stunt that's getting coverage all over the blogosphere and beyond. Money well spent, if you ask me.