insights, ironies and idiosyncrasies in communication and design

from the wide, wide world and the world wide web

Friday, 11 March 2011

Not all white.



Seemigly bound so securely by the artificial nationalism of Thaification, caught up in the wave of now rampant fanatical patriotism and oblivious to the frailty of the once disparate fragments that comprise the modern-day nation-state of Thailand, Bangkok-based advertiser Oishi saw it fit to castigate it’s own sisters (and brothers) in public.


Playing with the mechanics of such (BTS) signage that suggests you give up your seat for the handicapped, the old and the ordained, the banner ad read, quite shockingly, (in translation): This seat is reserved for white-skinned people. The desired effect of the pink Oishi amino drink was to appeal to the believed widespread desire to attain bright, glowing white skin.


Fortunately, a large enough proportion of the population are happy with their skin as it is and via a local online weboard community successfully petioned to have the offensive banner removed.


Image/graphic via TMRC.

Tuesday, 1 February 2011

Non-scents.


Producing soap from beer isn’t new, but when Singha extend their product line to include such a body care product, it does make one wonder if it was achieved without changing any of the (essential) product ingredients in a cunning reappropriation of raw materials.

Sunday, 30 January 2011

Sneaky hollow.



A growing trend for provincial hotels Asia-wide it seems is to

plough all of the renovation budget into a boutique styling of the facade and lobby, whilst leaving the rooms themselves (several storeys up) in their original thread-bare state – a reality you only witness after you’ve paid upfront.


But who cares though as long as everyone on the street thinks you're staying somewhere swanky?


Friday, 26 November 2010

Bare necessities.



Although demonstrating Tippex's product benefit with bleeding-edge freshness, (by combining playing with its media environment in a way only previously seen with the Cyberbullying Cry of the Dolphins spot and offering up the kind of open-ended narrative options that are usually the preserve of Choose Your Own Adventure lit,) A Hunter Shoots a Bear is sadly seriously blighted by the one necessity of all great dramatic storytelling – solid, natural acting. The hammy, over-wrought voiceovers we get seriously and frustratingly undermine what is otherwise brilliant piece of work.

Friday, 19 November 2010

Good put down.



Bar the slightly over-cooked musical crescendo, the super-crisp shirt and cakey make up,Thai mobile carrier DTAC hit a tone almost pitch perfect with Disconnect to Connect to bravely suggest that consumers use their phones less.

Monday, 15 November 2010

Dotty.



With Dot – featuring the world’s officially smallest stop-motion animation character – W+K again demonstrate the kind of mad dedication one needs to produce truly outstanding work.


Sunday, 3 October 2010

A waste of energy.




Like many, I found 10:10's No Pressure film offensive – but unlike most my contentions were its weak creative mechanism and the advertiser's u-turn rather than its supposed bad taste.


For ads with vignettes such as these to have any true relevance they need to be linked to a strong and specific end line that leaves a clear takeout for the audience – not open-ended, throwaway gags or comedy shock tactics. Such, I suppose, is the gulf between TV and TVC. Richard Curtis directed.


Add to that the equally totally inexcusable explicit, public admittance of having “missed the mark” (not part of a pre-planned PR stunt as the initial pulling of the film perhaps was) and you are left with the biggest waste of energy I've seen in a long time.


(Worth seeing just for the controversial blood and guts though obviously.)


Tuesday, 14 September 2010

Sign of the times.



In the shadows of the vandalism and theft of Bangkok's Ratchaprasong sign, the city is seeing a new breed of street insignia spring up, with the specific goal of duping the motorist as s/he snails forward in the gridlock.

With marketing real estate at a premium and anything now fair game it seems, brands are taking ever more desperate measures to get under the radar and into the consumer psyche – even if it means stealing legitimacy from the highways as this cheeky invasion of corporate signs in disguise testifies.

And while one can understand how hospitals and even hotels justify their street presence – condominiums and golf clubs clearly have no place on the road, though the community is admirably it appears answering back en masse directly with self-authored content.

Wednesday, 1 September 2010

Spot the dummy.


Not the first time the boys in brown have enlisted body doubles, the Thai police nationwide have begun to plant wounded mannequins, their twisted torsos smeared in fake blood, alongside right-offs as a part of an innovative deterrent to scare motorists from being, er, real dummies and driving drunk.


Photography Gary Inman. Retouched by THEC.

Friday, 27 August 2010

Last but not least.

Dixons: Middle England

Moulded in the self-effacing image of Avis and owing much to the banality of a particular line of Alan Partridge bedroom banter, this piece of M&C Saatchi print – promoting Dixons' online-only, low-cost store – is an authentic, distinctive and daring piece of branding that brings the call for action to the fore.

If only the message too was executed in a more dynamic medium, it would have surely won big at this year's Cannes Lions.

Tuesday, 17 August 2010

Scary Spice.




For maximising the potential of social media in masterly fashion I take my hat off to W+K – but, strategy aside, and ignoring the fact that the Old Spice executions rely more heavily on irony than insight, I'm really not being swept away with the online tide because I just can't erase the stench of the anticlimax of unwrapping a present and finding a gift pack of aftershave, deodorant spray and talc rather than a toy or at least some chocolate bursting out of my stocking on Christmas morning.

Specifically, while the multiple online replies are the result of a superb piece of planning, the branding is scarily really just dressing (smelly) mutton up as lamb.

Friday, 11 June 2010

A glutton for punishment.



Like hungry Chinese ghosts with a surplus of food but with mouths too small to ingest even the tiniest of morsels, it appears we're beginning to drown in the one thing that we treasure the most – oil.

Thursday, 10 June 2010

Landing the ego.



Gone are the days when sending a pizza to a hiring ECD is enough to grab his/her attention, in the Tweenies you have to make yourself heard digitally with something truly bleeding edge – like the kind of stunt writer/director Alec Brownstein pulled off. By playing to the egos of Gerry Graf, David Droga, Tony Granger, Ian Reichenthal and Scott Vitrone, Alec got both a job at Y&R New York and won two pencils and a Clio while he was at it. By simply purchasing Google Ad Words for the creative directors' names, which costs him $6 in total, he communicated his talent to them directly in the one place he knew to find them online – Googling themselves.

Via ID3.

Friday, 4 June 2010

Future tense.




Already an eleven million-plus viral Youtube hit, the centre piece of W+K's Nike 2010 World Cup campaign is a three-minute spot built on the tension surrounding the future impact of success and failure on the pitch – with a good or bad pass or tackle – with players' lives off the pitch.

The likes of Wayne Rooney and Ronaldo flash-future themselves into the colourful lives of national heroes and villains in scenarios that include an English trash trailer park, a maternity ward, a South American shopping channel, an episode of The Simpsons and Youtube itself, and cameos that go further to prove – Pepsi take note – that with the right level and tone of drama a commercial can successfully host a roster of stars.

Monday, 24 May 2010

(What's the story) mourning or glory?



The apocalyptic counterstrike and mayhem of the consequent meltdown of wednesday the 19th may have carved a large chunk out of both the Bangkok cityscape and the collective middle to upper-class psyche, leaving a still-weeping, iconic wound that will fester for years to come, but the real loss – which has largely been ignored, and which will never truly be known in full is of those (on both sides) killed fighting in the street battles leading up to and in the final flourishes of the crackdown.

At the loss of city infrastructure many are sad and quite rightly so. At the loss of businesses many are angry and quite understandably so. Of the loss of duped pawns in an old money versus new money political game, no one really knows.

Witnessing the debris first-hand in the hours after the fall and subsequent sacking of Ratchaprasong, smoking malls, burnt-out stores, vandalized banks and charred ATMs, melted phone booths, smashed glass, broken paving stones and bullet holes were visible at every turn, as well as the remnants of looting littered in shop fronts all around – stripped mannequins, coat hangers, security tags, big-brand boxes and bags and even the odd piece of merchandise. But in the embers of what was Bangkok's elite playground, too, lay thousands upon thousands of simple items of lost property: ordinary shoes, clothes and bedding, cooking equipment and food itself – the possessions of a large number of protestors, possessions that seemed discarded before a mass, hurried, unplanned exit. Or worse still. We will never know.

Even factoring in the relocation of several thousand people to Wat Pathumwanaram pre-crackdown, the half-cooked noodles, unpacked clothes, broken, orphaned shoes, unfinished soup, cheap, multi-coloured space blankets and square traditional Thai pillows, suggest an interruption of truly unknown proportions – but now the loss of a sandal or two is being seen as nowhere nearly as grave as the loss of a knock-down party frock. The unpurchased party dress is being deemed of greater importance than the only pair of shoes you own.

And that's understandable – when the state are also claiming the high moral ground, mourning over the tragic material loss of city infrastructure, as well as reveling in a glorious victory over terrorism. But as microblogger Ethan Schmohawke quickly pointed out: "...the Thai regime should realize that you can either crush an opponent or paint yourself as the victim, but you can't really so both..." – not least for the fact that when you do both, when both views are mutually held, an increasingly feverish, polarized stance is further galvanized, a stance that does not allow for any other side to this story.

(Frame grabs, from my upcoming documentary, shot at Siam Square and Ratchaprasong on the 20th of May, 2010.)

Friday, 16 April 2010

Breaking the mould.





Whimsical, eclectic Japanese/Hong kong product design duo The (aka Sherwood and Mihoko) have permanently changed the food container category with a simple but deadly (at least seemingly so) bag to protect homemade lunches from as they say, "...sticky-fingered coworkers or schoolyard bullies...". Their anti-theft lunch bags combine the practical and playful to keep away any potential rotten thieves.

Friday, 2 April 2010

The great firewall of China.

Picture 1

What China censors online.


Panda bared.



Whether it's comic books or Kungfu Panda, pruned poodles, photo-stickers or Harry Potter, roti buns, AF, yellow, pink or red shirts, Korean boy bands, Twilight, anime eyes or BB messaging, the fickle Thai frenzy bandwagon continues to flitter from one fad to the next.

And with a whole TV channel dedicated to Lin Ping the Panda, streaming live video 24 hours a day – monitoring the animal in exactly the same position in its cage, toys occasionally thrown in to add colour to the frame – one is left wondering what will eventually be of the panda when the press strip down his qualifications for stardom. Lin Ping, I suspect, will probably conveniently get sent back to China where he'll be left to ponder his career/life.

Art by Lora Zombie.

Tuesday, 23 March 2010

Nestlé crunch.



Writing big cheques for social media gurus to hook up your Twitter to your Facebook and your blogfeed to your RSS Reader might be both unnecessary and foolish, but equally running headlong DIY into the online world too can be dangerous – that is particularly so if your brand is super-unscrupulous and you lack basic manners, like Nestle.

Having 92, 242 fans on your Facebook Fan Page is not always a good thing. In short: epic social media fail.

Thursday, 18 March 2010

The hurt locked in.



In spite of having both declared outright war on their arch-Oscar enemy and being hunted by former bomb-disposal experts, the tension, drama and gritty realism of the narrative of The Hurt Locker won (over) the film Academy Awards – and though for all its heroism leaves you feeling a taste of victory that is bitter for altogether different reasons.

Bomb diffusion maybe the most perfectly desired metaphor for America's role in the continuing Middle East conflict, but The Hurt Locker uses this as a guise to lure one into a false sense of approval, cheating one into jingoistic pride so that by the time we see the protagonist shooting at some faceless Middle Eastern 007 baddies the whole cinema is cheering – an effect that is heightened by the sense of relief that our key trio's initial desert encounter is with handsome, English Ralph Fiennes and not local Arab militia. There's no such relief though when we (eventually) realise the film is pro-war patriotism dressed up as peace.

One can understand the vast amounts of hurt locked in after the 9/11 tragedy, but is this sort of ethnocentric group therapy the way forward? No. And as so as a movie, this deserves to, er, bomb.